Private LabelManufacturing
Product Formula& Packaging Development
Production,Food Safety,& Logistics
contact@sunshinemills.com
800-633-3349
Your Brand. Our Expertise.From product development to packaging,we're with you every step of the way.
Launching a successful pet food or treat brand takes more than great packaging and a good idea. You need a manufacturing partner with the right experience, capabilities, and reliability to help bring your products to market with confidence.
At Sunshine Mills, we help retailers, manufacturers, and national brands develop high-quality private label pet foods and treats backed by decades of manufacturing expertise. From concept development to production and fulfillment, our team can guide you through the entire process.
With multiple manufacturing facilities in the United States, an expansive product portfolio, and a commitment to food safety and quality, we help our partners create the best-selling products that pets love and consumers trust.
Let's Make
Something Together.
Why Partner with Us?
Decades ofManufacturing Experience
Sunshine Mills has been producing pet food and treats for generations. Our partners can feel confident knowing their products are developed by a team that understands the pet industry inside and out.
100%Family-Owned& Operated
Sunshine Mills takes a long-term, relationship-driven approach to every partnership. Our ownership structure allows us to stay focused on the needs of our customers and remain personally invested in the quality, consistency, and success of the products we manufacture.
Your Brand'sAll-in-OneCategory Solution
From everyday nutrition to premium foods and treats, our vast array of offerings make it possible for brands to build a complete pet product portfolio with one trusted partner. We support a wide range of formats, formulations, and price points, making it easier to expand your assortment, serve your consumer needs, and create a cohesive brand presence.
Safety & Quality
at Every Step
Quality assurance is central to everything we do. Our facilities maintain rigorous food safety standards and certifications required to help ensure consistency, traceability, and product integrity throughout the manufacturing process.
Flexible Partnership Approach
Every customer is different. Some partners come to us with fully developed concepts, while others need help building a product from the ground up. Our team works collaboratively to understand your goals and develop solutions that align with your business needs, timelines, and market opportunities.
From formulation and ingredient selection to packaging, production planning, and fulfillment, our experienced teams help guide each project through the development process. Whether you need support refining an existing idea or creating something entirely new, we provide the flexibility and expertise needed to help move your product from concept to market.
Our plants service retailers and distributors across the east and west coast, as well as 30+ countries worldwide.
Sell through ourVast DistributionNetwork
Food Division & Corporate Office
500 6th Street SW
P.O. Box 676
Red Bay, AL 35582
800-633-3349
Treat Division
500 6th Street SW
P.O. Box 676
Red Bay, AL 35582
800-633-3349
2103 South Gloster Street
P.O. Box 1483
Tupelo, MS 38802
662-842-6175
7502 East 26th Street
Joplin, MO 64804
417-206-6137
30809 Corwin St
Elkhart, IN 46514
574-674-5981
100 Sunshine Drive
P.O. Box 1060
Halifax, VA 24558
434-476-1451
402 West Fire Tower Road
Greenville, NC 28590
252-746-2818
2006 Waldrep Industrial Blvd
Dublin, GA 31021
478-277-0188
Support forAll Channelsof Trade
Private label isn’t one-size-fits-all, and neither are our capabilities. Sunshine Mills works across diverse channels of trade, developing programs tailored to each customer’s unique market, shoppers, and business goals.
How We BringYour Product to Market
Creating a private label product can involve a lot of moving parts, but our team helps guide you through each step. From your initial inquiry and product development to packaging, production, quality assurance, and fulfillment, we work with you throughout the process to keep your initiatives moving forward. Each stage builds on the one before it, helping ensure your product aligns with your goals and is ready for market. Here’s an example of what the collaboration process looks like step by step:
01Inquiry
Every successful partnership begins with a conversation.
During the inquiry stage, our team takes the time to understand your vision, business objectives, and product goals. Whether you’re launching a new brand, changing suppliers for current products in the market or expanding an existing product line, we work to identify the right manufacturing solution for your needs.
We’ll discuss the type of product you’re looking to create, your unique audience, nutritional preferences, packaging needs, production timelines, fulfillment logistics and anticipated volumes.
This collaborative discovery process lays the foundation for a successful project and ensures our team is aligned with your goals from the very beginning.
02Product Development
With your goals defined, your product begins to take shape.
With an extensive library of proven formulations and the ability to develop custom recipes, we offer flexibility across a wide range of food and treat tiers, forms, and nutritional profiles.
Throughout the development process, our experts work closely with you to refine ingredient selection, nutritional profiles, product attributes, and function.
At this stage, samples and evaluations help ensure the finished product meets your expectations before moving into production.
03Packaging Design
Great products deserve great packaging.
Whether you come to us with finished artwork, an established brand, or simply an idea, our in-house design team can help bring your vision to life. From brand development and packaging design to graphics and marketing support, we offer creative resources to help your product look as good as it performs.
Our team can also guide you through a wide range of packaging formats, materials, sizes, and closure options to find the right fit for your product.
Together, we’ll develop a packaging solution that supports your brand, meets your functional needs, and helps your product stand out at retail.
04Production & QA
This is where your product comes to life.
Our experienced production teams utilize state-of-the-art equipment and manufacturing processes to produce consistent, high-quality pet foods and treats.
Throughout production, our in-house quality assurance teams use our laboratories to provide testing and oversight to help ensure products meet established specifications and quality standards.
Careful production planning and scheduling help keep manufacturing efficient and dependable, with a continued focus on quality and consistency from start to finish.
05Fulfillment
Ready to move your product to market.
Your products will be prepared through coordinated logistics and fulfillment processes designed to support timely, efficient fulfillment.
Whether you prefer pickup at one of our many warehouse locations or delivery to your destination, we offer flexible options to meet your distribution needs.
Our team works closely with supply chain teams to coordinate inventory, shipping schedules, and distribution requirements, helping products arrive where they’re needed, when they’re needed.
06Ongoing Support
Our partnership doesn’t end when your first order ships.
As your business grows, Sunshine Mills remains committed to supporting your long-term success.
Whether you’re expanding into new product categories, introducing additional formulas, exploring new packaging options, or increasing production capacity, our team continues working alongside you to help your brand evolve.
We believe the strongest partnerships are built through collaboration, responsiveness, and a shared commitment to delivering quality pet products for years to come.
Let's WorkTogether
The pet category continues to evolve, and consumers are looking for trusted products that deliver quality and value. At Sunshine Mills, we help brands and retailers navigate that opportunity with dependable manufacturing, collaborative support, and decades of pet food expertise.
Ready to explore your private label opportunities?
Start by filling out the inquiry form, or give our team a call.
Have questions about our services?
Call us today
800-633-3349